Meet the Founder
Puzzle Culture was created by Dawn Walsh, an avid puzzler, lover of all things geek/nerd culture, as well as a fan of subscription boxes. Dawn felt she could combine the best of what she loved about those things into one experience. Once she started putting together her first box she realized she had so many ideas to elevate the experience around puzzling culture and build a diverse and open community of puzzlers.
Dawn is a native New Yorker and proud Latina with roots from Puerto Rico. She has over 20 years of experience in retail planning working for major department stores. After losing her job during the pandemic she decided it was time to follow her dream and start her own business.
"I knew I wanted to create a business that was built on community, camaraderie and fun. Using artwork from independent artists was the most important thing. I wanted to bring puzzles and art together in a new way."
As a person with anxiety, Dawn can relate to her customers looking for an activity that will help them relax and unwind. She understands the many benefits that come with puzzling as a hobby and she wants to provide an amazing experience with every box.
Listen to Dawn's interview on the Life Lnxx podcast episode 67, Building a Joy Company, One Piece at a Time
Go Solo - Entrepreneur Stories - Interview with Dawn Walsh
At Home Places, Holiday 2021 - Article written by Dawn, Dining Room Table Art; Puzzles Gain Popularity During the Pandemic
The Latinista showcasing Dawn as a spotlight member
Sticker Giant in their Customer Stories
We know puzzles can bring us together, either in real life around our tables or on social media as we share our puzzling journeys from opening the box to the satisfaction of placing the last piece. We hope we can make the puzzling experience just a little more special by creating exciting, new puzzles from amazing artwork that we know our audience will love. We want to bring those puzzles to life away from the puzzle pieces with the special items we curate for each box. Puzzles can be for anyone and everyone!
Creating a Culture
We take pride in being a Latina owned and run business. We strive to provide a gender neutral puzzle experience with both the artwork and the gifts we curate. Highlighting independent artists and using small business vendors is super important to us and we know it's important to our customers. Providing a new platform for artists and giving customers a new perspective in the puzzle genre is why we are here. We want everyone to be able to enjoy our boxes and we want everyone to share their experience with us. Culture starts with the community, and we know how wonderful the puzzle community is.